I’m trying to sell a little ceramic Santa. It happens to be mid-November so this might be a good time to unload a Santa on eBay. However, what I want to point out here is the fact that 12 people are watching this item but so far only one person has had the guts to bid—and that bid was for the minimum starting amount of 99 cents.
As I look this over I’m also regretting the time of day I listed the item. Unfortunately the auction is going to end at around 8 a.m. Eastern time. Shoppers on the West Coast are going to be asleep, so I don’t think I’ll get that last minute rush of bidding I would have received if more of the nation were conscious when my auction ends.
It would be good to know what time of day people are most likely to goof off at work and time your auctions to end during those hours. I’ll make a guess. I think people are less likely to be concentrating on their jobs right after lunch. They’re leaning back in their Herman Miller Aeron chairs, staring at the photo cube of their families and planning their fantasy league moves. It should be the perfect time for an eBay auction to end.