Troubleshooting your eBay auction
I’ve been doing a short weekly segment on a local radio show in Nashville sharing some of these money making-tips.
The last few weeks we’ve discussed selling on eBay and one morning not long ago we opened it up for call-in questions. The first caller asked a question that probably reflects the experience of many sellers new to eBay.
He said he went through all the steps required to start an auction on eBay, but when he later went back to the site, he couldn’t find his item.
First, I told him he should have received an email that contained a link to the item he was selling on eBay. However, I suspect he went back onto eBay and used the eBay search feature to try to find his auction.
There are, of course, many pages of search results for most items being sold on eBay. I told the caller that it was likely his item was priced too high or had a high shipping price, which caused his auction to be buried toward the end of the search results.
A highly competitive price is probably the single most important factor if you want your auction to be listed at or near the top of search results. Shipping costs run a close second. Of course, if you’ve put your item in the wrong category, you’re in big trouble as well. Ditto if you’re written a poor or misleading headline for the item you’re selling on eBay.
Another factor is your seller rating. You need to have a history of providing good service. And that brings us back to how important it is to be honest in product descriptions and prompt in shipping.
Selling on eBay is like selling at any store. Customers don’t walk through the door if you don’t have a good reputation.