Ever feel like a zombie who has been buried alive?
When your eBay item is relegated to page two or three of search results, that’s what it feels like.
I wondered why my Nintendo DS Professor Layton games weren’t getting more hits so I decided to plunge into eBay’s listing analytics software. Digging a little deeper, I searched for my own items and found that I wasn’t appearing anywhere near the top of the eBay search results pages.
eBay has a good help center with tips for sellers who want to improve their position in search results. Here’s what eBay has to say:
- Offer good prices and reasonable shipping
- Provide good service
- List in the right format and the right categories
- Write accurate and relevant titles
- Write clear item descriptions
- Include great photos
- State your terms clearly
The thing that popped out to me was pricing, including my shipping fees. My base price was good. It was a buck or two less than most others. However, my flat rate shipping of $4 might have been a problem, so I switched both games to free shipping.
The change immediately upped my position in search results. I’ll be very interested to see if this helps generate more interest and a few bids. Photos don’t mean very much with video games, so I only have one photo with these auctions. However, maybe a second photo would improve my search results position even more. Of course, a second photo costs a little.
Also, when I started these auctions I should have realized how many other eBay sellers are trying to get rid of the same DS games. I’ve sold a lot of items where there weren’t that many other listings. In those cases, getting on the first page of search results is not a problem.
From now on before I list anything on eBay, I’ll do a better job sizing up the competition. I’ve always looked at prices, but now I’ll get a feel for how many sellers have the same or similar items.